Connect your hotel with the destinations and attractions people want to visit. Our “Where to stay” links help travelers and tour operators find local hotel options and contact hotels directly.
Whether your guests arrive together on a coach or independently with a suitcase, help them find the right place to stay.
Travelers and tour operators can contact your hotel directly. Your personal application contact details stay private.
Read some of our past references →ALREADY IN OUR DIRECTORY?
A hotel listed without a membership badge or label has a complimentary directory entry. It is not an ATA membership and does not include member newsletter promotion or participation in our referral and reservation service.
These complimentary entries are being phased out. Joining ATA keeps your hotel listed as a participating member.
Membership combines your searchable hotel listing and direct contact details with newsletter inclusion, placement in the relevant destination guide and member identification.
Group-friendly members can also opt into ATA’s referral and reservation service at no additional ATA service charge.
Already listed? Use your hotel’s existing name and address when applying so ATA can match your application to the directory entry. Contact us to update an existing listing.
SEE IT IN THE TRAVEL PLANNER
Follow this real example from our San Francisco guide, from discovering the city to reaching a hotel’s own website.
A traveler explores the city’s sights, neighborhoods and nearby attractions in our guide.
Open the city guide ↗The guide’s “Where to stay” link leads directly to hotels in that destination.
Open “Where to stay” ↗Japanese-inspired design near Union Square.
222 Mason Street · San Francisco
The listing introduces the hotel and links to its official website.
Visit the hotel’s website ↗This example shows an existing destination listing and its direct website link. Example links open in a new tab so you can return here easily.
Welcome larger tour groups, or focus on individuals and smaller parties.
| Benefit | Individuals & smaller groups US$229 per year | Group-friendly hotels US$369 per year |
|---|---|---|
| Guests you welcome | Individuals and parties requiring fewer than 15 rooms | Groups requiring 15 rooms or more, plus individuals and smaller parties |
| Directory searchable by hotel name or city | Included | Included |
| Hotel introduction, public contact details and website link | Included | Included |
| Geographical guide placement through “Where to stay” | Included | Included |
| ATA membership badge or label | Included | Included |
| Inclusion in the newsletter reaching 900+ USA group tour operators | Included | Included |
| Enquiries sent directly to your hotel | Included | Included |
| ATA referral and reservation service | Not included in this membership | Optional, at no additional ATA service charge |
| Application | Short form | Short form, or detailed form if choosing the optional service |
Room thresholds refer to the number of rooms needed for a booking, not your hotel’s total room count.
OPTIONAL · GROUP-FRIENDLY MEMBERSHIP
ATA recommends participating member hotels to tour operators and the general public who contact us, including callers to our toll-free number.
For tour operators arranging group stays, ATA can negotiate rates with participating hotels and coordinate reservations on the operators’ behalf.
Choose the detailed application to participate. The additional facilities and service information helps ATA respond to group requirements and remains confidential. Group rates stay private unless you authorize their publication.
There is no additional ATA service charge for participating hotels or tour operators. The annual membership fee still applies.
FROM THE ATA ARCHIVES
Our work grew from the printed Group Tour Digest, first published in 1989. These original letters offer a look at the hotel relationships behind that work.
MONTERREY, MEXICO · JUNE 6, 1994
After three years in Group Tour Digest, Hotel Rio reported that its participation had helped promote and strengthen its image, and recommended the publication to fellow hoteliers.
Read the letter and translation →SAN LUIS POTOSÍ, MEXICO · NOVEMBER 2, 1989
Hotel Panorama’s sales manager recommended Manfred Wallner following significant business dealings and expressed support for Group Tour Digest as a reference for group tour operators.
Read the letter and translation →Historical references describe experiences at the time they were written. Explore the original documents in our archive →
A complimentary directory entry does not include the member promotion and service participation described above. Membership adds newsletter inclusion, relevant destination-guide placement and member identification alongside your hotel listing. Group-friendly members can also choose the referral and reservation service. Complimentary entries are being phased out.
Choose the US$369 group-friendly membership if you welcome groups needing 15 rooms or more, as well as individuals and smaller parties. Choose the US$229 membership if you serve individuals and parties needing fewer than 15 rooms. This distinction concerns rooms per booking, not the size of your property.
Membership includes inclusion in ATA’s newsletter, distributed by mail, email or other channels to more than 900 group tour operators across the United States. Those operators collectively serve several million travelers.
In our comprehensive hotel directory, searchable by hotel name or city, and in the appropriate geographical section of our city and tourist-attraction guides through “Where to stay.” ATA uses your hotel’s city and address to determine the relevant placement.
Yes. Your public hotel listing includes your website and public contact details, so travelers and tour operators can enquire directly. The optional ATA service provides another way for participating group-friendly hotels to receive referrals and help with group arrangements.
No. Group-friendly members can choose the short form for a listing and direct enquiries, or the detailed form to participate in the optional service. There is no additional ATA service charge. The US$229 membership uses the short form and directs enquiries to your hotel.
Your hotel’s introduction, address, website and public contact details may appear in its listing. The personal contact details of the person authorizing membership stay private. Detailed facilities and service information is confidential, and group rates stay private unless you authorize publication.
Your application is saved securely and sent to ATA, then you continue to PayPal to pay the annual membership fee. No payment details are collected on this website. Publication follows ATA review and payment confirmation.
Membership provides visibility, promotion and opportunities for enquiries. It does not guarantee bookings or a particular volume of referrals.
Contact ATA with your hotel name, city and the details that need updating. If you are applying for membership, use the existing hotel name and address so we can match the records.
Choose the membership that matches the guests you welcome.
Questions before joining? Contact ATA →