Great River Road | American Tour Association

THE JOURNEY IS THE REASON TO GO

Let the road set the pace.

Throughout history, the Mississippi River influenced many lives: the Dakota, Chippewa, and Hopewell cultures; early French voyagers; African-Americans seeking freedom on the Underground Railroad; and many more. Through its charming river towns and metropolitan cities, historic sites and cultural artifacts, today s Great River Road still links resources, people, and history.

The experienceAll-American Road · National Scenic Byway

Start with this outlineChoose a section of the named byway

Breathtaking panoramic view from the towering bluff top overlooking the Wisconsin Great River Road to see the mighty Mississippi River and valley for miles looking North, South and West. — WI Great River Road Bluff to Road To River
Public Domain. Jay Olson-Goude · Photo credits

Craggy bluffs overlook the Great River Road in Wisconsin. — Bluffs Over Scenic Overlook on Lake Pepin
Public Domain. Photo by S. Clyde · Photo credits

Before you drive

Choose your stops before departure and check current road access, weather and vehicle suitability. A byway listing does not guarantee that every section or visitor facility is open.

Make it a satisfying day

Choose a realistic section, then allow time for viewpoints, a town stop and breaks. Scenic mileage rarely tells the whole story of how long an outing will take.

Match the road to your vehicle

Check the exact roads for your car, RV or motorcoach. Tunnel dimensions, turning space, grades and road surfaces can matter as much as distance.

Official route information ↗State road-condition links ↗

Route overview and designation: Federal Highway Administration, America’s Byways. Research: October 2026. This is a travel idea, not live navigation or a guarantee that the full route is open. Confirm exact roads, current conditions, parking and any attraction reservations before departure.