American Tour Association — Fanning the Flame of Adventure since 1989
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Join Us

Be part of the
next adventure.

Connect your tourism-related business with the American Tour Association.

For hotels, restaurants & visitor attractions worldwide

Did you know that USA-based tour operators move millions of travelers around the world?

USTOA members alone projected 8.4 million travelers and $24.4 billion in sales for 2024.

Source: USTOA, 2024 PwC member study. These are industry figures, not ATA audience or booking totals.

Every itinerary needs places to sleep, eat and explore. Help travelers and tour planners discover your hotel, restaurant or ticketed attraction through the American Tour Association.

Make your business part of their next journey.

Explore ATA membership →
Join the American Tour Association

Start with a simple introduction.

Email us your contact information and tell us about your tourism-related business. Whether you organise tours, welcome guests, serve meals or help travellers explore, we’d like to hear your story.

  1. Introduce yourself. Share your name, business name, location and contact details.
  2. Tell us what you do. Describe your tourism services and the travellers you welcome.
  3. Talk through the next step. We’ll follow up about your enquiry and membership.
Enquire about membership →

This opens your email app. Your enquiry does not automatically enrol your business.

Tour organisers & operators

Plan with a wider perspective

Discover itinerary resources, destination ideas and opportunities to connect with the travel community.

Ask us about membership →
Hotels, attractions & suppliers

Share what makes you special

Introduce the experiences and services you offer to tour operators and organisers.

Choose your business category →

Prefer to talk?

Toll free: +1 888 217 4995
International: +1 657 233 1429
info@americantourassociation.com