American Tour Association — Fanning the Flame of Adventure since 1989

For group tour operators & group travel organizers

Beyond the Beaten Path.Around the World.

Your gateway to extraordinary destinations and inspired group itineraries.

Discover celebrated sights, hidden gems, and unexpected stops—all in one planning resource created to help you turn fresh ideas into remarkable group journeys.

Historic hillside town and waterfront in Spain
FAMILIAR COUNTRIES. UNEXPECTED DISCOVERIES.A new perspective on your next itinerary.
Worldwide inspiration · Country & destination guidesOff the beaten path · Places worth the detourSince 1989 · American Tour Association

Choose a destination. Find a new direction.

Where will your next group journey begin?

Start with our featured destinations, then explore the places and experiences that make each itinerary your own.

All featured destinations →

Go further than the familiar

A different kind of planning resource.

The best itineraries connect the must-see landmarks with the places your travelers never expected. Find the inspiration and practical resources to bring both together.

Open your gateway to the world →

Destinations with depth

Explore country and destination information to give your next journey a sense of place.

Discoveries worth a detour

Look beyond the headline attractions for local stories, scenic routes, and lesser-known stops.

Fresh itinerary ideas

Connect destinations and experiences into new possibilities for your groups.

Resources for group travel

Find accommodation resources and connect with ATA when you need help planning.

Bring something new to your next itinerary.

Looking for a destination idea or a group travel resource? Tell us what you have in mind.

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